Loyal is a veterinary medicine company developing prescription drugs designed to extend the healthy lifespan of dogs. Their science targets the biological drivers of aging like metabolic dysfunction or excess growth hormone with the goal of helping dogs stay healthier, more energetic, and more “themselves” as they get older.
As dogs age, the challenge isn’t just giving them more time it’s making sure that time still feels good. Loyal’s brand strategy reframes longevity not as an extension of years alone, but as an opportunity to preserve the spark that makes a dog who they are.
Longevity doesn’t just mean more time together, it means helping your dog feel young again. When we restore their vitality, we restore the joy, playfulness, and bond that owners cherish most.
This insight led to Loyal’s core belief:
Dogs deserve more years that reflect their vitality within.
From this foundation, we developed two distinct yet emotionally resonant campaign platforms:
Version 1: Keep The Ball Rollin’
When you have a good thing going, you want to keep it going, together. With LOY-002, you can continue to bond with your dog over the activities that made you close, and keep the ball rolling.
Version 2: Still That Bitch
The point of living longer should be to keep doing the things you love most. Extending life is just as important as preserving personality. With LOY-002, senior dogs can continue to experience life with the personality that makes them who they are.
Version 2