The goal of our assignment was to invent a new product for TaylorMade and develop a creative campaign around it. We designed the TaylorMade Tracker Ball—a smart golf ball for new golfers that can be scanned and tracked using TaylorMade’s Tracker app, so you never lose track of your shot.

For new golfers, losing your ball isn’t just frustrating — it’s part of the game. You hit it into the trees, spend 15 minutes combing the rough, and sometimes, you swear you’re in a different zip code.

That got us thinking: What if beginners get so lost looking for their ball, they wander into an entirely different world?

We took a familiar pain point, losing your ball in the woods, and pushed it to a magical extreme.

In our campaign, new golfers follow their ball so deep into the forest, they stumble into a fairy tale.

But with TaylorMade Tracker Ball, They get out of the woods and back on the fairway.